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Dentsu renews Olympic rights deal in Asian territories

The International Olympic Committee has extended its Asian broadcast rights partnership with the Dentsu agency to take in the four editions of the Olympic Games from 2018 to 2024.

The deal covers 22 territories. The agreement means Dentsu will continue as the exclusive holder of broadcast rights across all languages and media platforms in Afghanistan, Brunei, Cambodia, Chinese Taipei, East Timor, Hong Kong, Indonesia, Iran, Kazakhstan, Kyrgyzstan, Laos, Malaysia, Mongolia, Myanmar, Papua New Guinea, Philippines, Singapore, Tajikistan, Thailand, Turkmenistan, Uzbekistan and Vietnam.

The agreement covers the 2018 winter Olympic Games and 2020 summer Games, both of which are being staged in Asian markets in PyeongChang and Tokyo, respectively. The 2022 winter Olympics could also be hosted in Asia, with the IOC set to decide between Beijing and Almaty on Friday.

Kiyoshi Nakamura, executive officer of Dentsu, said: “Following the acquisition of the broadcast rights for the 2014 and 2016 Olympic Games and Youth Olympic Games in Nanjing, we are delighted to strengthen the ongoing relationship between the IOC and Dentsu through the distribution of the broadcast and exhibition rights for all the Olympic Games until 2024.

“We are dedicated to contributing to the long-term development of the Olympic Movement and to deliver the excitement of the Olympics to the fans in these Asian countries and territories.”