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DFL strikes Bundesliga rights deals with Sky, Eurosport and DAZN

The German Football League (DFL) has agreed rights deals in Austria and Switzerland, along with three other German-speaking markets, with pay-television broadcaster Sky, international sports broadcaster Eurosport and DAZN, the OTT sports subscription service operated by digital media specialist Perform.

The four-season deals run from 2017-18 to 2020-21 and cover the top two divisions of German football, the Bundesliga and 2.Bundesliga.

As in Germany, Sky will hold exclusive rights to 572 of the 612 games played per season across the two leagues. Eurosport will cover the remaining matches.

Perform has secured digital clips rights for its DAZN service. Along with Austria and Switzerland, the agreement also takes in Liechtenstein, Luxembourg and the autonomous province of South Tyrol in Italy.

“An expansion of the cooperation with the domestic media partners in Austria and Switzerland makes sense,” Joerg Daubitzer, managing director of DFL Sports Enterprises, said, according to German news agency SID. “We cover two other important markets in Europe with a total of approximately 14 million German-speaking inhabitants.”