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Discovery secures PGA Tour action for Eurosport Norway launch

International media and entertainment company Discovery Communications has struck a rights deal for golf’s PGA Tour in Norway ahead of the launch of a new regional version of its Eurosport pan-European channel in the country.

The channel, which is expected to launch later this year, has picked up rights for the PGA Tour over six years, from 2016 to 2021, according to the Kampanje news website.

Discovery has acquired the rights in a sublicensing deal with pay-television operation C More, which in March snapped up PGA Tour rights across the Nordic region over the same six-year period.

The sublicensing deal covers Norway only and includes coverage of a minimum of 36 tournaments per year, plus the Presidents Cup tournament between the US and an international team in 2017, 2019 and 2021.

The coverage will be shown on Eurosport Norway and the Dplay digital service.