HomeNewsFootballGlobal

Action Images teams up with PGA Tour, PSA and Lagardère Sports

Action Images, the sports media agency owned by news agency Reuters, has agreed content partnerships with golf’s PGA Tour, the Professional Squash Association and the Lagardère Sports agency.

Terms of the deals were not disclosed, but all three entities will begin using Action Images services to distribute sports highlights on the Reuters Connect platform.

PGA Tour will make available tournament previews, round-by-round recaps, player interviews, and press conferences for media broadcasters. Coverage will be available for all Tour events.

The PSA will provide daily coverage across video, pictures, and text for the largest squash tournaments worldwide, including the sport’s longest running event, May’s British Open, and the World Tour Finals in June.

Lagardère Sports plans to make available a variety of football video highlights from the ASEAN Football Federation, as well as other content focused on sports in Asia.

Most recent

Fox Sports Asia’s desire to reduce its spend on rights to The Open in Asia-Pacific opened the door for OTT platform GolfTV to grab non-exclusive rights alongside the pay-television broadcaster.

Greek pay-television broadcaster Nova has paid a premium to renew its exclusive rights to EuroLeague and EuroCup basketball in Greece and Cyprus, SportBusiness Media understands, marking a second consecutive fee increase for the European tournament’s rights in the territory.

Nordic Entertainment (Nent) Group has once again blown away competition from Nordic public-service broadcasters for winter sports content, acquiring exclusive rights to International Skating Union events from the Infront agency.

The English Premier League was a benefactor of sterling’s decline in the wake of the UK’s decision to leave the European Union in June 2016.