IMG-owned action sports channel Edgesport has launched on STV Player, the online video-on-demand service of Scottish commercial broadcaster STV.
The agreement will provide STV viewers with free access to live and recorded content across motorsport, mountain biking, BMX, skateboarding, surfing and snowboarding among others.
The deal expands the reach of Edgesport, which is available in over 50 countries through distribution deals recently struck by IMG. The deals included a return to China and additional deals in the US market.
In China, Edgesport is available on live streaming and video sharing platform Youku, having previously been on LeTV until its collapse in 2017. A deal for US and UK distribution on Samsung TV+ was also struck.
Edgesport joins FreeSports and magazine-style channel Joe Media with a presence on STV Player.
STV added FreeSports, the free-to-air sister channel of Premier Sports, to STV Player in September last year. STV also became the exclusive advertising sales agent for Premier Sports’ subscription services.
FreeSports launched its own ad-funded streaming service in the UK this week.