Eleven signs first partner for Portuguese entry

International sports broadcaster Eleven Sports has signed its first partner to support its entry into the Portuguese market after agreeing a deal with telco NOWO.

Terms of the agreement were not disclosed, but the carriage deal means that NOWO will distribute Eleven’s channels in Portugal.

Earlier this week, Eleven confirmed Portugal as its 10th market with the acquisition of rights to club football competitions the Uefa Champions League and Spain’s LaLiga.

The exclusive agreements start from the beginning of the 2018-19 season and will run for three years until the end of the 2020-21 campaign.

Miguel Venâncio, chief executive of NOWO, said: “This is a very important step that asserts NOWO as a decisive player in the sports market, allowing all Portuguese fans to access great sports content. The partnership follows our strategy to increase our penetration in the market, delivering new ways to access to premium content.”