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Eleven Sports appoints Mertens as Group COO

Anouk Mertens has been appointed as the new chief operating officer of Eleven Sports Group.

The international sports broadcaster announced the news today (Friday). Mertens has served as managing director of Eleven Sports in Belgium and Luxembourg since October 2015.

In her new role, Mertens will manage budgets in all areas, review market performances and seek synergies and operational efficiencies across the group. She will also continue her role as managing director in Belgium and Luxembourg.

Prior to joining Eleven Sports, Mertens served as managing director of audio and visual at media business Sanoma. Before that, she spent seven years working as vice-president of television at Belgian telco Telenet.

Mertens said: “Having spent the last three years leading Eleven Sports’ operation in Belgium and Luxembourg, I have developed an intimate knowledge of the business and its global operations. I am thrilled to take up a formal role in the company at Group level at such an exciting time.

“With continued global growth, our innovative approach to business and with more exciting projects on the horizon, this is a great time to strengthen our Group structure. I am very excited for the challenges and opportunities that lie ahead.”