Eredivisie Live, the pay-television channel operated by the Dutch football league, said its new Eredivisie Live Sidekick ‘second screen’ service attracted 50,000 viewers on its first weekend.
Eredivisie Live Sidekick is a free-to-use website that offers videos, interviews, statistics and blogs to supplement live broadcasts of games on the league’s primary channel. It is designed for viewers to watch on computer and mobile device screens at the same time as they watch live match coverage on a television screen. The service includes a platform allowing users to interact by posting comments during matches.
“With an audience of 50,000 during the weekend of the launch, we are very satisfied,” said Arno de Jong, director of media and marketing at Eredivisie Live, as reported by to the Broadband TV News website. “Equally important is also that we received many positive and enthusiastic responses, particularly through social media.”
The website, which launched on February 23, was developed by media company Infostrada Sports.