The Sportsman Media Group agency has agreed a long-term deal with the European Table Tennis Union to market the global television and commercial rights to its men’s European Table Tennis Champions League competition.
The partnership for the club team tournament, which runs from September to May each year, commences immediately.
Sportsman said it will begin work by globally marketing the television rights to the semi-finals and final of this year’s championship. TTCL preliminary round matches are currently being broadcast by online sports broadcaster Laola1.tv, a subsidiary of Sportsman.
Thomas Krohne, chief executive of the Sportsman Media Group, said: “We perceive the commission by the ETTU as our obligation to make a tangible contribution to further developing this event. Table tennis is an internationally popular sport that is very well suited to media staging. We therefore see great potential here that we want to develop together with our new partner.”