Euroleague Basketball registered significant year-on-year increases in its television and online audiences in the 2016-17 season following a restructuring of the body’s top league and the EuroCup competition.
Euroleague, citing audience measurement company Nielsen, said that the live television audience increased by 32 per cent while online viewing rocketed by 166 per cent.
The total cumulative audience across all platforms increased by 57.5 per cent.
Social media platforms also attracted huge increases, with views on video-sharing website YouTube jumping by 32 per cent.
Euroleague also said that media-rights revenues had increased by 67 per cent, with the competitions being operated with the support of the WME-IMG agency.
The league restructured to lengthen the regular season to 30 rounds and also expanded the EuroCup.