This year’s World Snooker Championship will be made available throughout the Americas and the Indian sub-continent via social media platform Facebook.
Live coverage of the tournament, which runs from April 15 to May 1 at the Crucible Theatre in the English city of Sheffield, will be streamed via the Facebook Live service.
The entire tournament will be broadcast live on Facebook throughout North and South America, as well as India, Pakistan, Bangladesh, Afghanistan and Sri Lanka. In the US, coverage will run up to the quarter-finals.
Coverage will be streamed in the territories via World Snooker’s official Facebook page.
World Snooker chairman Barry Hearn said: “For us this strategy is about reaching out to relatively untapped areas and finding out the strength of the market. Snooker is booming in the UK, Asia and Europe and we are always looking for the next opportunity as we seek to develop as a truly global sport.”