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Fifa confirms record television audience for Women’s World Cup

Fifa, football’s global governing body, has said that the 2015 edition of its Women’s World Cup attracted an all-time record television audience for the national team tournament.

Data from sports and entertainment research specialist Kantar Sport showed that 764 million in-home television viewers watched at least one minute of coverage from the World Cup, which took place in Canada from June 6 to July 5.

Some 555.6 million viewed at least three minutes of coverage, up 36 per cent on the 2011 tournament in Germany.

Broadcasters around the world showed a total of 7,781 hours of coverage, which represents an increase of 31 per cent on the 2011 World Cup. In addition, an estimated 86 million viewed coverage online or via a mobile device.