Fifa lands World Cup deals in Norway

Norwegian public-service broadcaster NRK and basic-tier and pay-television broadcaster TV2 have acquired domestic rights for all major events staged by football’s world governing body Fifa between 2015 and 2022, including the 2018 and 2022 World Cups.

Swedish public-service broadcaster SVT led the negotiations on behalf of the Norwegian broadcasters, according to the Kampanje news website. SVT also brokered rights agreements in Sweden for itself and TV4, which operates commercial and pay-television channels in the country, for the 2018 and 2022 tournaments – deals that have already been announced by Fifa.

Kampanje reported that Danish public-service broadcaster DR and commercial broadcaster TV2 Danmark had acquired rights in Denmark as part of the SVT-led deal, but Fifa has not yet confirmed this.

In Norway, the NRK and TV2 deals cover all platforms and will ensure that 46 of the 64 games at each of the two men’s World Cups will be shown on free-to-air television. The split of matches between the two broadcasters will be decided at a later date. The deals also cover the women’s World Cups in 2015 and 2019 and the Confederations Cup events in 2017 and 2021.