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Fifa launches free D2C OTT service with over 40,000 live matches per year

(Photo by Matthias Hangst/Getty Images)

Fifa, world football’s governing body, today (Tuesday) launched a free, ad-funded streaming service which will carry over 40,000 live international and club matches per year, all Fifa archive content and specifically commissioned documentary films.

The direct-to-consumer service, known as Fifa+, will offer the largest volume of football content from both the men’s and women’s game ever provided on a single platform. The platform will also feature news, statistics and interactive games. The first wave of original content will focus on players like Ronaldinho, Dani Alves, Ronaldo Nazario, Romelu Lukaku, Lucy Bronze and Carli Lloyd.

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