Fina, the global governing body of aquatic sports, has extended its rights partnership with the European Broadcasting Union consortium of public-service broadcasters.
The new four-year agreement will run from 2018 to 2021 and covers the media rights in Europe to Fina’s World Championships, and other events.
The events covered by the fresh deal include the World Championships in 2019 and 2021, World Swimming Championships (25m) in 2018 and 2020, Diving World Cups, High Diving World Cups, Synchronised Swimming World Cup and Junior Swimming World Championships.
“We are delighted by the renewal of our partnership with Fina which confirms the trust they have in the EBU and its members to provide the most extensive free-to-air coverage of aquatics throughout Europe,” Julien Ternisien, head of sports rights at the EBU, said. “We are very proud to have these events as part of our extensive summer sports portfolio.”
Meanwhile, the EBU has appointed global sports media company ESPN Media Distribution as its exclusive media agent to jointly market, sell and distribute the rights for a wide range of Fina events.