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FloSports adds motorsport content with Speed Shift TV acquisition

US-based sports streaming service FloSports has bolstered its motorsports offering with the acquisition of the Speed Shift TV streaming platform.

The deal includes all of Speed Shift TV’s assets and broadcast rights and will bring over 400 additional racing events to the FloRacing platform.

FloRacing will now stream over 800 racing events a year, with the new content adding to the platform’s DirtonDirt coverage, as well as a full schedule of United States Auto Club events and programming from Tony Stewart’s Eldora Speedway and Ollie’s Bargain Outlet All Star Circuit of Champions Sprint Car tour.

From June 27, FloRacing will show simulcasts of all upcoming Speed Shift TV races. The first simulcast event will be the second stop of the Pennsylvania Spring Speedweek at Lincoln Speedway.

Speed Shift TV launched in March 2014 and broadcast its first events two months later. It initially focused on dirt track racing but has since expanded its offering to disciplines such as sprint cars, ice oval snowmobile, snocross, snowbike and short-course off-road.

Speed Shift TV provides global coverage of events in the US, Canada, Australia and New Zealand.

Mark Floreani, chief executive of FloSports, said: “The team at Speed Shift TV represents the best in motorsports OTT broadcasting. Their expertise, production capabilities and knowledge will help us bring grassroots and dirt track racing to a truly global audience.”

FloRacing said it has experienced a 134-per-cent growth in subscribers since January.

Earlier this year, FloSports created a new centralised platform for its baseball content for more than 700 collegiate and youth league games to be shown. FloBaseball joined a wide variety of other sport-specific verticals for FloSports, including FloWrestling, FloHoops, and FloGymnastics.

FloSports operates on a subscription-based model, with pricing for many of its individual sports starting at around $12.50 (€11.14) per month.