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Fnatic seeks new content experiences with Twitch tie-up

UK esports organisation Fnatic has agreed a long-term exclusive streaming partnership with social video platform Twitch.

Fnatic said the deal will seek to develop fresh forms of creative live content that can be delivered to fans in a new and innovative way.

One part of the collaboration will see Fnatic’s pro players, across all of its titles, stream exclusively through Twitch. Fnatic said this will allow fans the opportunity to interact more closely with their favourite players and take in live shows, exclusive product drops and giveaways.

Wouter Sleijffers, Fnatic chief executive, said: “What makes this partnership special is that we believe Fnatic and Twitch share the vision of bringing esports into every household through new forms of content that deliver an incredible viewing experience.

“Partnering with Twitch offers us an exciting opportunity to continue exploring new content formats such as Legends in Action Live, as well as enabling our fans to experience more of what we have to offer. This is the start of a new and exciting partnership for our fans and streamers alike.”

Benoit Pagotto, Fnatic brand director, added: “This is a great opportunity for us and our fans to connect and interact on new levels. We can’t wait to bring out new ideas and experiment with the platform to create future entertainment experiences.”