Footballco partners with Overtime ahead of Fifa World Cup

Soccer content and media company Footballco has partnered with United States-based digital sports brand Overtime to provide brands and agencies in the US with access to global soccer fans ahead of the men’s 2022 Fifa World Cup in Qatar.

Through the partnership, both companies will be able to include each other’s media in commercial partnerships, helping reach Gen-Z and Gen-Alpha audiences through soccer.

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