Formula One signs VR partnership

The Formula One motor-racing championship has agreed a partnership with virtual reality content provider The Dream VR.

The partnership will result in the launch of a 360°, a VR app for mobile devices, smart televisions and VR headsets.

Through the new F1 VR and 360° channel, available on any device compatible with The Dream VR app, content will be provided covering the starting grid, podium celebrations and the Pirelli Hot Laps, a programme that sees F1 drivers take spectators, celebrities and guests around a grand prix circuit.

Viewers will also be able to ‘walk’ along the paddock, enter exclusive hospitality facilities and team garages, as well as share the fans’ experience in the grandstands.

Viewers will initially be able to gain access to content from the 2018 Mexican Grand Prix, which saw Mercedes’ Lewis Hamilton wrap up his fifth drivers’ world championship, with material from the season-ending Abu Dhabi Grand Prix to be added at a later date.

F1 and The Dream VR plan to record VR content at 10 races during the 2019 season.

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