F1 signs content partnership with Will Smith’s Westbrook Studios

The Formula One motor-racing series has teamed up with production company Westbrook Studios on a new broadcast entertainment initiative that will align with grand prix weekends.

The project, which is scheduled to launch in 2020, is designed to attract new audiences to F1 across digital platforms and generate new avenues for commercial partnerships.

News website Deadline reported that the partnership will seek to bring together celebrities, pre-filmed stunts and challenges and live performances on race weekends.

Actor Will Smith, who co-founded Westbrook Studios last year, will serve as executive producer of the project. The series will be executive produced by Westbrook Studios in association with Apollo World Touring.