Pay-television broadcaster Fox Sports Asia has acquired rights for the Super Fight League mixed martial arts series.
According to Indian newspaper the Economic Times, Fox has agreed a one-year exclusive agreement for the second season of the competition.
Fox will broadcast the SFL in Brunei, Cambodia, China, East Timor, Hong Kong, Indonesia, Laos, Macau, Malaysia, Mongolia, Myanmar, Papua New Guinea, Singapore, Philippines, South Korea, Taiwan, Thailand and Vietnam.
The deal comes after the SFL in December agreed a similar deal in India with youth-focused television channel MTV. The channel acquired exclusive broadcast and digital rights for the SFL’s second season, which runs from February 9 to March 17.
Commenting on the deal with Fox, SFL chief executive and founder Bill Dosanjh said: “This association will further capitalise on our long-term vision of taking SFL to different markets. In the next three years we would like to take SFL to the Asian markets where MMA is more popular than a sport like cricket and comes second after soccer."
The Super Fight League is backed by Dosanjh and British boxing star Amir Khan (pictured).