Fox Sports Brasil and SporTV forge football rights deal

Brazilian pay-television broadcasters Fox Sports Brasil and SporTV have agreed a rights-sharing partnership for club football competitions the Copa do Brasil and Copa Libertadores.

The Maquina do Esporte website said the contract will run for five seasons, from 2017 to 2021, and provides that each broadcaster will be entitled to up to 50 per cent of games on an exclusive basis.

The rights to domestic competition the Copa do Brasil belong to media company Globo, which broadcasts games on its regional free-to-air channels and on the SporTV channels of its pay-television broadcaster Globosat.

Globo last month renewed its rights deal for the Copa do Brasil under a five-year agreement running from 2018 to 2022.

Fox Sports holds the Brazilian rights to the Copa Libertadores, the showpiece club competition of the South American Football Confederation (Conmebol).

Maquina do Esporte said the partnership between Fox Sports and SporTV was signed after pay-television broadcaster ESPN Brasil last week said it would end its coverage of the Copa do Brasil, starting from this year’s edition of the tournament.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.