US sports-focused OTT streaming service fuboTV has stepped up its partnership with Apple TV by integrating with the digital media player’s app.
FuboTV said it is one of the first virtual MVPDs to integrate with the Apple TV app, as well as Siri, and will soon introduce single sign-on.
Subscribers can now access and keep track of what they are watching from fuboTV’s live sports programming across nationally available channels — alongside their favourite on-demand shows and movies.
Users will see fuboTV’s video-on-demand content and live sports in the Apple TV app’s Watch Now section and can add games to Up Next, ensuring they never miss a new match. Fans can favourite teams to follow their games in Up Next, and receive notifications on their Apple devices when their team is playing or a game is close.
FuboTV said the new features further support its continued efforts to differentiate itself as a cable replacement for the entire family. FuboTV became the first live television streaming service to launch 4K HDR Beta in July on Apple TV 4K and other platforms.
In September, fubo was the first to launch ‘dynamic discovery,’ an interface through which subscribers can browse live sports, entertainment and news programming via an in-progress preview directly on the home screen.
Additionally, after several months of testing, fuboTV officially launched dynamic ad insertion in January.