Apple
MLS clubs to have Apple TV sleeve patches as part of rights deal
Tech giant Apple has gained the rights to place the Apple TV logo on the sleeves of all 29 Major League Soccer teams as part of the landmark, 10-year global rights deal between the two parties.
Apple raises prices on streaming services
Apple has implemented a set of price increases for its its streaming service Apple TV+, Apple Music, and its bundle package Apple One, continuing a wave of inflation across the streaming landscape
MLS local broadcasts come to uncertain end for announcers
This past weekend not only marked the conclusion of the 2022 Major League Soccer regular season but it also meant the final local television broadcasts as the league transitions to its 10-year global rights…
Amazon, Apple ‘passed on’ LIV Golf media rights deal in US
Technology giants Amazon and Apple both reportedly passed on the opportunity to become the media rights partner of Saudi-backed startup LIV Golf in the United States, highlighting the difficulties the…
MLS bets the house on Apple ahead of crucial decade for US soccer
Will Apple prove the right partner to bring MLS to the masses? Frank Dunne takes a deep dive into a brave but necessary gamble.
MLS strikes landmark 10-year, $2.5bn Apple TV+ global rights deal
Major League Soccer has secured a landmark, 10-year global rights deal with tech giant Apple worth at least $2.5bn (€2.4
Apple TV+ renews World Surf League docuseries for second season
The World Surf League has secured a second season of its Apple TV+ docuseries Make or Break, which will make its debut on the global streaming service on April 29
Mets plan ‘full-court press’ to alert fans of first Apple TV+ game
Slotting of planned Scherzer debut on streaming service has roiled team's fans
Apple dips a toe with MLB but has plans for NFL cannonball
Apple’s first foray into sport may appear similar to Amazon’s low-cost experimentation, but the tech giant plans to accelerate into a wide-ranging premium sports strategy.
Apple strikes MLB rights agreement for Friday night games
Exclusive package of games to air on Apple TV+ streaming service
MLB, Apple in advanced talks regarding potential rights deal
Negotiations centering around weekday game inventory previously held by ESPN
Bidding accelerates for NFL Sunday Ticket
Out-of-market package remains of high interest to multiple suitors
Apple ‘in early talks’ with NFL about acquiring Sunday Ticket rights
United States-based tech giant Apple has reportedly begun preliminary talks with the National Football League about acquiring domestic Sunday Ticket rights for the Apple TV+ platform
Apple to buy sports VR tech company NextVR
US technology giant Apple has reached an agreement to acquire virtual reality technology company NextVR
Apple speaks with Pac-12 in exploration of content opportunities
Apple has had talks with US college sports property the Pac-12 Conference as it looks to bolster its Apple TV and TV+ OTT video entertainment products
FuboTV builds Apple TV ties
US sports-focused OTT streaming service fuboTV has stepped up its partnership with Apple TV by integrating with the digital media player’s app.