Apple

USA

Tech giant Apple has gained the rights to place the Apple TV logo on the sleeves of all 29 Major League Soccer teams as part of the landmark, 10-year global rights deal between the two parties.
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Apple has implemented a set of price increases for its its streaming service Apple TV+, Apple Music, and its bundle package Apple One, continuing a wave of inflation across the streaming landscape
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This past weekend not only marked the conclusion of the 2022 Major League Soccer regular season but it also meant the final local television broadcasts as the league transitions to its 10-year global rights…
USA

Technology giants Amazon and Apple both reportedly passed on the opportunity to become the media rights partner of Saudi-backed startup LIV Golf in the United States, highlighting the difficulties the…
USA

Will Apple prove the right partner to bring MLS to the masses? Frank Dunne takes a deep dive into a brave but necessary gamble.
USA

Major League Soccer has secured a landmark, 10-year global rights deal with tech giant Apple worth at least $2.5bn (€2.4
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The World Surf League has secured a second season of its Apple TV+ docuseries Make or Break, which will make its debut on the global streaming service on April 29
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Slotting of planned Scherzer debut on streaming service has roiled team's fans
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Apple’s first foray into sport may appear similar to Amazon’s low-cost experimentation, but the tech giant plans to accelerate into a wide-ranging premium sports strategy.
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Exclusive package of games to air on Apple TV+ streaming service
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Negotiations centering around weekday game inventory previously held by ESPN
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Out-of-market package remains of high interest to multiple suitors
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United States-based tech giant Apple has reportedly begun preliminary talks with the National Football League about acquiring domestic Sunday Ticket rights for the Apple TV+ platform
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US technology giant Apple has reached an agreement to acquire virtual reality technology company NextVR
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Apple has had talks with US college sports property the Pac-12 Conference as it looks to bolster its Apple TV and TV+ OTT video entertainment products
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US sports-focused OTT streaming service fuboTV has stepped up its partnership with Apple TV by integrating with the digital media player’s app.