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Genius makes Asian streaming debut with Philippine SuperLiga deal

Sports content, technology and integrity services company Genius Sports will launch its first live sports streaming platform in Asia under an expanded agreement with the Philippine SuperLiga (PSL) club volleyball competition.

Genius has worked with the PSL since 2017 providing the e-Scoresheet, Web Competition Manager and VideoCheck systems. The two parties have now furthered the association to live stream every game as part of a digital transformation strategy.

GeniusLive will showcase every PSL game, automating each step of streaming, video production and OTT. The PSL will provide its fans with live streams and video-on-demand content through a customised OTT platform.

To further drive their digital transformation and improve the standard of their competitions, the PSL will implement DataVolley and a customised microsite, capturing and publishing team and player statistics for every game.

Will Torlot, senior commercial partnerships manager in Asia for Genius Sports, said: “As our first streaming agreement with GeniusLive in Asia, this partnership is a prime example of our strategy to provide high-quality video solutions to leagues at every level.

“The PSL has established a real reputation for technological innovation and we’re delighted to be powering their new strategy with our best-of-breed streaming, statistics and scouting solutions.”

Having established itself in sports through its data and rights-holder integrity partnerships, Genius announced in October the launch of GeniusLive, its automated streaming and production service, on the back of the acquisition of Belgium-based streaming and performance analysis company Oppia Performance.

The main rationale behind the move into streaming is to provide a valuable broadcast platform (and the commercial opportunities that accompany it) to rights-holders with whom Genius works, and in doing so create an enhanced fan experience.

The Dutch Basketball League was one of the first rights-holders to work with Genius Sports in the live streaming sector. GeniusLive already works with the French Volleyball League (LNV), Belgium’s EuroMillions Volley League, and the volleyball federations in the Czech Republic and Portugal.

A detailed look from SportBusiness at Genius’ move into the streaming space, and an interview with commercial partnerships director Sean Conroy, can be found here.

Earlier this month, Genius Sports extended its data rights agreement with Euroleague Basketball, announcing that the two parties would adopt a more stringent data rights enforcement strategy under the new deal.