GolfTV picks up Masters rights in Norway, Poland and Russia

GolfTV, the Discovery-owned online streaming service, has acquired rights in Norway, Poland and Russia to the Masters, the first men’s major of the year.

The deal has been signed ahead of the 2019 event, which runs from April 11-14 at Augusta National Golf Club in Georgia. The deal makes the Masters the first men’s major to be available anywhere on GolfTV, which launched earlier this year.

The service will provide exclusive live coverage of all four tournament rounds, along with daily feature groups and featured holes, including the iconic Amen Corner. GolfTV will also cover the pre-tournament Par 3 Contest on April 10.

GolfTV will also present a post-tournament highlights programme in markets across Europe on April 16 in a move designed to further grow the reach and engagement around the Masters across the continent. The programme will be available from April 17 in the UK and Ireland.

Television coverage of the event will also be available in Norway and Poland on Discovery-owned sports channel Eurosport.