The IAAF is understood to have reopened talks with the EBU despite the two parties failing to agree a deal in a period of exclusive negotiations earlier this year. Since then a month of closed talks with its commercial partner outside Europe, the Dentsu agency, has also proved fruitless.
The passing of time has made little difference to the EBU’s negotiating position, with its offer said to have remained at the same level as it was during the exclusive talks – about 40 per cent below what it pays at present. The EBU’s existing $200 million,, eight-year deal expires this year.
For more details see the latest edition of TV Sports Markets.