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IMG secures live internet deal for first World Snowboarding Championships

US video-sharing website Livestream acquired exclusive live internet rights for the inaugural World Snowboarding Championships in a deal with the IMG agency.

Livestream will broadcast more than 40 hours of live coverage from this year’s championships, which are currently underway in Oslo, Norway.

IMG sold the rights on behalf of the Ticket to Ride Tour and the World Snowboarding Federation, the joint rights-holders of the event.