IMG to aid Forever’s sports ambitions in Myanmar

The IMG Productions division of the IMG agency is providing consultancy services on a new sports television channel in Myanmar as part of a five year deal with the Forever Group media company.

The deal is the first production partnership that IMG has entered into within Myanmar.

IMG worked with Forever Group ahead of the launch of the channel, For Sports 2, in July.

IMG also delivered onsite training in contemporary production techniques to staff and will provide ongoing consultancy in the running of the channel, with a view to launching subsequent channels at some point in the future as well as advising on planned new studio programmes.

Graham Fry, managing director of sports production worldwide at IMG Media, said: “This is a very important deal for IMG as we will be entering the Myanmar market as a production company for the very first time.”