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My Sports partners with Forever Group

Eleven Sports’ operation in Myanmar, My Sports, has agreed a partnership with Forever Group to produce and distribute the country’s top-tier football league, the Myanmar National League, on the media entertainment groups MRTV4 channel.

Eleven launched in Myanmar with the acquisition of the MNL in June last year. Its nine-year global rights deal for the league runs from 2019 to 2027.

As part of the new partnership, My Sports will sublicense Forever Group a selection of matches from England’s FA Cup and Italy’s Serie A.

Last month, My Sports completed an exclusive live rights and production deal with the Myanmar Football Federation. My Sports also hold rights to the Chinese Super League and BWF Badminton events.