The IMG agency will launch a new in-flight sports channel to accompany its existing Sport 24 platform.
IMG will launch Sport 24 Extra on June 1 ahead of a busy summer of sport.
Sport 24, the world’s only live 24-hour sports channel for the airline industry, currently broadcasts football’s English Premier League, German Bundesliga and Uefa Champions League; the Formula One motor racing championship; the NBA basketball league; the NFL American football league; golf’s Ryder Cup and major championships; and tennis grand slams.
Sport 24 Extra will initially be made available through Dubai-based airline Emirates and Turkish Airlines, with other carriers to follow.
The launch of the new channel marks an extension of IMG’s partnership with Japanese electronics company Panasonic, whose in-flight communications systems are used to deliver Sport 24 programming.