IMG-owned streaming platform Strive Sport has begun streaming Major League Soccer in Denmark, Norway and Sweden.
Its coverage begins this weekend (March 2-3) with the start of the new MLS season.
IMG launched Strive Sport last year after struggling to secure a deal across Scandinavia for both Italy’s Serie A and Spain’s LaLiga.
MLS joins Serie A and LaLiga in Strive Sport’s offering in the region.
The service is available on linear television in Norway via the IPTV platform Altibox.