The Strive OTT platform launched by the IMG agency will now be available on linear television in Norway via the IPTV platform Altibox.
Altibox has announced the Strive Sport TV channel will be available as an optional channel to its customers, with the first month being free of charge.
IMG launched Strive after struggling to secure a deal across Scandinavia for both Italy’s Serie A and Spain’s LaLiga. Last year, IMG acquired rights to LaLiga (in Scandinavia) and Serie A (internationally). Strive Sport TV will broadcast a selection of live matches from both leagues: between eight and 10 per matchweek.
Last week, Danish commercial broadcaster TV2 signed an agreement with IMG giving access to one Serie A or LaLiga match per matchweek.