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Indian Super League enlists Tellyo to ‘optimise’ social media content

Indian Super League team scarves. (Photo by Matthew Ashton - AMA/Getty Images)

The Indian Super League, the top-tier Indian football league, has appointed cloud-based video production platform Tellyo to work on its social media content strategy.

A spokesperson for Football Sports Development Limited, the entity established by the IMG agency and Reliance to run the league, said: “We needed a robust, efficient and cost-effective media solution that would allow us to facilitate the dissemination of our match content across different social media platforms quickly.

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