Federazione Italiana Sport Invernali (Fisi), the Italian winter sports federation, has launched a new website in partnership with the Infront Sports & Media agency that will feature exclusive video content.
Infront, Fisi’s strategic marketing agent and adviser, said that the website’s Fisi TV function, which is also available through the federation’s dedicated YouTube channel, would provide fans with clips of the action as well as interviews and special features.
The website will also offer a range of other editorial and interactive options.
“A high-impact digital presence is a key element towards enhancing the perception of the Fisi brand and supporting the federation to more effectively connect to its ever-growing fan base,” Infront’s executive director of winter sports, Bruno Marty, said. “We look forward to continuing this successful path with Fisi leading up to the 2018 winter Olympic Games.”