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IOC eyes more content creation following Netflix documentary debut

Kobe Bryant #10 joins his US teammates as they celebrate defeating Spain in Beijing 2008 gold medal match (Photo by Harry How/Getty Images)

The International Olympic Committee is targeting more content creation outside of Games time following the recent global distribution deal with Netflix for ‘The Redeem Team’ documentary on the US men’s basketball team’s pursuit of gold at Beijing 2008.

The Redeem Team, which was released on October 7, was produced by the IOC’s Olympic Channel and marked the first collaborative feature documentary between the Olympic body and Netflix.

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