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NBC strikes deal with Twitch for Olympics-related content

Marking yet another effort to bring Olympic content to new platforms and reach fans wherever they are, NBC Olympics has developed an agreement with Twitch to deliver live programming from the upcoming Tokyo Olympics on the Amazon-owned streaming platform.

The initiative will see the delivery of Olympics programming to a newly formed NBC Olympics Twitch channel that will be particularly tailored for Twitch’s gaming-centric audience, including “game-ified” pre-Olympic activations, Olympic-themed gaming competitions, athlete interviews, and highlight-focused studio shows that will air live on a daily basis.

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