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IOC reports 2.01bn unique viewers for Beijing 2022

(Photo by Bruce Bennett/Getty Images)

The International Olympic Committee has said video media coverage of this year's Winter Olympics in Beijing had a total audience of 2.01bn unique viewers across linear television and digital platforms around the world.

The figure was released in the IOC's Marketing Report for Beijing 2022, which contains data and other information related to commercial activity around the Games, including media rights partnerships, sponsorships, licensing and merchandising, fan engagement initiatives, and brand protection work.

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