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IPC continues rights marketing role for 2018 Paralympic Games

The International Paralympic Committee, the global governing body of Paralympic sport, will distribute the global broadcast rights for the 2018 Paralympic winter Games in PyeongChang, South Korea.

The decision to make the IPC the exclusive sales agent for the Games was made by the PyeongChang Organising Committee for the 2018 Olympic and Paralympic Winter Games.

A Games organising committee is responsible for selling the rights under the terms of its hosting contract with the IPC, but the global governing body struck a similar deal with the 2014 winter Paralympic Games in Sochi, Russia and has taken on the same role for next year’s summer Paralympic Games in Rio de Janeiro, Brazil.

Rio 2016 is set to break viewership records for a Paralympic Games, with a cumulative audience of more than four billion people expected to tune in.

Xavier Gonzalez, chief executive of the IPC, said: “Through the IPC taking on a similar role for the 2014 and 2016 Games, we have not only built loyalty with rights holders but continuity with TV viewers who are able to see more hours of Paralympic sport coverage than ever before.

“We aim to build on this success for future editions of the Games and are confident we can increase the number of international rights holders covering the Paralympic Winter Games in 2018.”