Italian cup football rights bidders to start private talks

Italy’s Lega Serie A will initiate private negotiations with bidders for media-rights packages in relation to the Coppa Italia and Supercoppa Italiana club football competitions.

The rights cover three seasons, from 2015-16 to 2017-18.

The deadline for bidding in the tender – which was drawn up in association with the Infront Sports & Media agency, the league’s exclusive adviser for the national and international media rights to all its properties – was March 6.

Those bidders interested in entering private negotiations must express their interest by midday on March 13.

Package I includes live coverage of the Coppa Italia and Supercoppa Italiana on all platforms. Package L comprises digital rights for the two competitions, including near-live highlights and interviews. Package M, covering radio rights, is also still available.