Italian TV audience tops 17m as Azzurri reach semi-final

Italy forward Lorenzo Insigne (R) scores against Belgium on July 2, 2021 (Photo by STUART FRANKLIN/POOL/AFP via Getty Images)

Italy’s win over Belgium in the Uefa European Championship attracted a combined audience of over 17 million viewers on Italian free-to-air and pay-television.

The Azzurri’s 2-1 victory on Friday evening was watched by an average of 15.48 million viewers on Rai, the Italian public broadcaster. This generated a market share of 65.2 per cent.

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