Sky Italia (Italy)
Italy’s Lega Serie A moved into private negotiations with broadcasters this week for rights to the next three seasons, from 2018-19 to 2020-21, having cancelled its contract with Mediapro.
Lega Serie A and its media-rights adviser Infront are on a collision course with the Mediapro agency, which was appointed intermediary for the league’s domestic live rights, after the Spanish agency failed to meet this week’s deadline to pay its guarantee.
Spanish agency Mediapro said this week it wanted to create and distribute a Serie A league channel on the same model as the LaLiga channel it distributes in Spain. But Italian law may make this impossible.
Italian public-service broadcaster Rai has bounced back from losing out on rights to this summer’s Fifa World Cup by agreeing three important football deals.
Pay-television operator Sky Italia believes its acquisition of exclusive rights to motor racing’s Formula One world championship can expand its subscriber base, which has been stuck at 4.7m to 4.8m for more than five years.
Italy’s Lega Serie A is hoping to earn €1.05bn ($1.26bn) per season for its domestic live rights in this month’s tender process. To hit that figure, or even come close to it, the league will need to do something it has failed to do in previous auctions: secure an offer which meets its valuation of its OTT rights.
Pay-television platform Sky Italia is thought to have agreed to pay just over €300m ($336m) per season for exclusive rights to the Uefa Champions League and Europa League from 2018-19 to 2020-21.
Lega Serie A and Uefa are in a race to be first to sell their rights in Italy for the period 2018-19 to 2020-21.
Sky Italia has strengthened its grip on the NBA in Italy by becoming the league’s sole media partner in its new two-season deal, and has done so without paying an increased rights fee.