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ITV follows Twitter deal with World Cup-focused Snapchat tie-up

Harry Kane of England challenges Nico Schlotterbeck of Germany (Photo by Christian Kaspar-Bartke/Getty Images)

UK commercial broadcaster ITV has signed a deal with Snapchat to host short-form content from this year’s Fifa World Cup on the social media platform.

Snapchat users will be able to view made-for-mobile content such as match build-up and highlights during the World Cup, which takes place in Qatar from November 21 to December 18.

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