NFL American football franchise the Jacksonville Jaguars has entered into a multi-faceted strategic partnership with virtual reality company Voke through which it claims it will offer an unprecedented game day experience to fans at its EverBank Field stadium.
In addition to offering pioneering in-app VR instant replay technology during games, the new Jags Gameday application also intends to serve as the go-to resource for detailed information fans need to enhance a visit to EverBank Field.
Voke’s multi-dimensional VR platform utilises a synchronised multi-pod, 180-degree camera system – one pod on each sideline and one in each end zone. Fans attending Sunday’s 31-25 defeat to the San Diego Chargers at EverBank Field used the Jags Gameday app to effectively become their own producer, with access to controllable instant replay from their choice of camera perspectives.
“The Jags Gameday app provides football fans at EverBank Field with unprecedented access to the most modern technology designed to enhance their experience,” Jaguars vice-president of marketing and digital media, Steven Ziff, said. “Voke’s in-app VR technology allows fans at EverBank Field the ability to immediately watch VR instant replays of every play from multiple angles around the stadium, while controlling their own zoom, tilt and pan from each camera angle.”
The Jags Gameday app also provides fans with a resource that seeks to anticipate their needs on game day. The app’s home screen chronologically adjusts its content based on what a typical fan would consider before, during and after a game. Team news, ticket info, weather reports and directions show up first thing in the morning. As kickoff approaches, users will see parking and seating maps, team rosters, and concession information. The VR instant replay function becomes the centrepiece once a game begins.