US collegiate marketing agency JMI Sports has agreed a multimedia rights deal with the athletics division of the University of Pennsylvania.
The agreement will run for 10 seasons, from 2016-17 to 2025-26.
JMI Sports will serve as the official multimedia rights partner to Penn Athletics and Penn Relays teams.
JMI Sports will work to maximise the value of the university’s marketing assets and develop relationships with sponsors, fans, alumni and students.
The agreement covers the delivery of television and radio broadcasts, coaches shows, website and social media, endorsements, corporate sponsorships, advertising, game programmes and publications, in-game production and hospitality, venue signage and naming rights, special events and activations.