Kanal 5 acquires Sweden matches from TV4

Swedish commercial and pay-television broadcaster TV4 has sublicensed rights to five Sweden national football team matches to commercial broadcaster Kanal 5, part of pan-Nordic broadcaster SBS, according to the Dagens Media news website.

The rights include four of Sweden’s qualifiers for the 2014 Fifa World Cup and one friendly match against a yet-to-be-confirmed opponent. TV4 owned the rights under a deal with the Svenska Fotbollförbundet, the Swedish football federation, covering the home matches, and deals with agencies for the away matches.

All five matches will take place next year, with Sweden’s games at home to Ireland and Austria scheduled for March 22 and October 11, respectively, and matches away at Ireland and Kazakhstan scheduled for September 6 and September 10.

In a deal in October, Kanal 5 acquired rights from TV4 for the Germany v Sweden World Cup qualifier that took place on October 16.

TV4 sports director Hans Pekkari told Dagens Media that the broadcaster would use the money generated from the sale of the rights to “invest in other rights in 2013.”