![Vinicius Junior of Real Madrid dribbles the ball past Aitor Paredes of Athletic Club during the LaLiga match on June 4, 2023 (by Denis Doyle/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2023/06/GettyImages-1495955042.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=395)
LaLiga has agreed a deal with US-based sports technology company Play Anywhere Holdings which promises to provide interactive elements to broadcasters of the top two divisions of Spanish club football and the direct-to-consumer offering of the league.
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