HomeNewsFootballSpain

LaLiga joins forces with Beach Soccer Worldwide

Beach Soccer Worldwide (BSWW) has agreed a partnership with LaLiga, the organising body of the top two divisions of Spanish club football, covering sponsorship and broadcast rights.

Under the deal, which runs until the end of the 2020-21 season, LaLiga becomes a top-tier global partner of BSWW, which acts as the organising body of professional beach soccer.

As the sole global partner, BSWW said LaLiga will receive “maximum visibility” across its competitions staged throughout the world.

As a part of the agreement, LaLiga will also hold broadcast rights in Spain to BSWW competitions, which will be covered by its OTT platform, LaLigaSportsTV. LaLiga will grant a specific focus on Spanish clubs and players, as well as the national team.

The presence of LaLiga will be immediately visible at the Mundialito de Clubes (the international club beach soccer competition contested between the top men’s clubs from across the world), which commences on Wednesday at the Megasport Sport Palace in Moscow and runs through to March 3. Spain’s national beach soccer champion, Levante UD, will compete in the event.

Javier Tebas, president of LaLiga, said: “Beach soccer offers a great opportunity for us to continue supporting the sport and offer them a way for their audiovisual content to reach as many fans as possible. Not only is it a sport that is part of the great football family, but it is also a young and fresh game, through which we can reach new audiences.”

Most recent

Amazon secured Women’s Tennis Association (WTA) Tour rights in the UK for the 2020-23 cycle with a bid nearly 60 per cent higher than incumbent pay-television broadcaster BT Sport's current fee, SportBusiness Media understands, as the tech and ecommerce giant moves to establish a dominant position in UK tennis broadcasting.

The Italian competition authority’s investigation into the sale of rights for Serie A is ostensibly a disaster for MP & Silva and B4 and a let-off for IMG. But MP & Silva and B4 are no longer active and IMG could yet face a major problem. The agency could be hit with a substantial damages claim by the league for lost earnings.

Pay-television broadcaster All Media Baltics used its pan-regional competitive advantage to retain  English Premier League’s rights in the Baltics without a hefty increase in cost.

DAZN picks up Copa América at bargain price as rivals focus elsewhere DAZN, Sky, Mediaset bid for International Champions Cup Rai to share Women’s World Cup with Sky, show Uefa U21s exclusively Pr