Online sports broadcaster Laola1.tv has extended and expanded its deal to operate the official video portal of the German football federation, the Deutscher Fussball-Bund.
The company, part of the Sportsman Media Group agency, will be responsible for processing all live streams and on-demand videos on the website, among other tasks. On its video portal, the DFB provides over 500 exclusive online videos on demand, and a range of live streams.
Laola1.tv has been working with the DFB since 2008 and said its new agreement will see the two organisations partner on a “long-term basis”. The company will also assume the role of technical service provider for advertising management on the DFB website.
“The expansion and extension of the partnership with the largest sporting association in the world is further confirmation of the professionalism and excellence which have characterised co-operation between the DFB and Laola1 over the past few years,” Rainer Geier, chief executive of Laola1 Multimedia GmbH, said.