Online sports broadcaster Laola1.tv, a subsidiary of the Sportsman media group, has launched a premium service along with a complete redesign of its platform.
Laola1 Premium will provide almost all of the content offering from Laola1.tv in high-definition quality with numerous live streams and videos.
Premium subscribers will be presented with significantly less advertising and can use add-on features such as the option to rewind live streams and set up customisable reminders for live events.
In addition, with the Air Play service, Laola1.tv is offering the option for Apple users to stream broadcasts from smart phones and tablets directly via wireless to an HD television. Membership for Laola1 Premium will cost €4.99 ($6.60) per month.
Along with the online relaunch, Laola1.tv said that it is now offering all videos and live streams in the new, globally available Laola1.tv app in the Apple App Store and Google Play store. Live streams through the apps are exclusively reserved for Premium subscribers.
Karl Wieseneder, managing director of Laola1, said: “With Laola1 Premium, we are complying with the wishes of our users for a more high-quality product in higher resolution and with less advertising… With the availability of all live streams and videos on smart phones and tablets in high-resolution, we are creating completely new access and new usage options for numerous international top sporting events that previously could not be received via mobile in Germany and Austria and not in this quality.”
Laola1.tv is the exclusive home in Germany and Austria for all Spanish Liga top-tier football coverage. The broadcaster also has rights to ice hockey’s Deutsche Eishockey Liga, Erste Bank Eishockey Liga and Kontinental Hockey League, volleyball’s CEV Champions League and handball’s Champions League.